The elevator pitch is what allows you to explain to your mother (or an investor) what you are doing

You may have a generic pitch, and then you could twist it in different ways depending on your audience, always sticking to the basic elements it should include:

- what the company is doing

- for which customers

- what the problem it solves

- why should I care

- why you are different from others

For example:

X company is a company that sells A, B, C products/service/solution to Y type people who have Z type of problem

A, B, C products/service/solution are doing: feature1, feature2, feature3 etc...

Unlike its competition, X does this and that differently